Enhancing Marketing Effectiveness
Tap into the expertise of the CEO and founder of one of the first marketing service firms focused on the emerging discipline of Marketing Operations. The course facilitator is a veteran with more than twenty years of marketing and change management experience in corporate, agency and entrepreneurial positions where he directed corporate marketing, communications, public relations, investor relations and employee communications programmes. An accredited member of the Public Relations Society of America (PRSA), he has worked with and shared insights with Marketing Operations leaders from various industries in the area of marketing productivity breakthrough. His partial client list includes, among others, Bank of America, HSBC, JP Morgan Chase, Chevron, Amway Japan, Adidas, Gap, Agilent, Apple, Cisco, Dell, HP, Siemens, Sun Microsystems, Burger King. The course facilitator has several publications pertaining to Marketing Operations in MarketingProfs – Marketing Resource for Marketing Professionals, Automate, journals and so on.
Delegates will be able to:
* Acquire first-hand knowledge on enhancing marketing effectiveness.
* Obtain solid understanding and tools on how the marketing organisation
can add value to its existing marketing strategies and aid in overall
revenue generation for their respective companies.
* Take advantage of the FIRST opportunity for Marketing Professionals to
work with the course facilitator to apply practical insights to real life
challenges they confront using a combination of large group, peer group and
1-to-1 discussions with the facilitator.
* Review their current Marketing system and address gaps and pitfalls.
Who should attend
This event is designed to provide valuable insights for Chief Marketing Officers, Chief Financial Officers and Chief Operating Officers. In addition, this programme will also be beneficial for Directors, Heads, Vice-Presidents and Senior Managers of the following departments:
Marketing | Marketing Operations | Marketing Compliance | Market Asset | e-Buisness | Multimedia | Project Management | DAM | Content Management | Brand Management | Communication | Operations | Sales | Finance | IT
* Receive the ‘Journey to Marketing Operations Maturity’ benchmarking study (featured in MarketingSherpa) worth US$795 FOR FREE!
