Workshop Facilitator Profile
The trainer is a six-time bestselling author of hardcover telecoms/tech books who has also released a series of three eBooks in 2009. An independent consultant and motivational speaker in the converging areas of mobile telecoms, internet, media, advertising, credit and banking, social networking and virtual reality, He is based in Hong Kong. He lectures on these topics at Oxford University for which developed the short courses for 3G services, 3G business, mobile-TV and 7th Mass Media. He is seen annually at about 20 conferences on six continents. The father of several of the industry's most used theories, tools and concepts, and a founding member of several industry groups, as well as being the holder of a telecoms competitiveness world record, he has been quoted in over 300 press articles starting with the Wall Street Journal, Financial Times, Business Week, Economist, etc and is regularly seen on TV; he writes several columns and articles to industry press every year. He blogs daily, twitters, and has profiles on Facebook and Linked In.
Earlier he set up and headed Nokia's Global 3G Business Consultancy Department which provides business modelling, market research and other management consultancy to practically all major mobile operators/wireless carriers. He also oversaw Nokia's 3G Research Centre which provides end-user research and had run a number of surveys covering over 60,000 consumers around the world.
Some of the companies he has worked with include:
- Vodafone HQ
- Vodafone Group affiliates worldwide
- Orange,
- T-Mobile
- Telenor
- Sonera,
- Sonofon
- Starhub
- AIS
- Globe
- China Mobile
- China Unicom
- SK Telecom
- Telecom New Zealand
- Korean IT Promotion Agency
- Communications Industry Association of Japan
- The Infocomm Development Agency of Singapore
- Mobile Computer Users Group
- Global Billing Association
- Wireless Advertising Association
- Israel Mobile Internet Forum
- Asian Mobility Initiative
- Canadian Wireless Telecoms Association
Key Benefits for attending this course
- GAIN Fresh Mobile Marketing Perspectives
- LEARN about web mobile opportunities
- DISCOVER how to engage your audience in New Media
- IDENTIFY key market segments to tap in Social Media Marketing
- BUILD content management over 3G / 4G
- DEVELOP a strategy and business model to monetize your new services
- EXAMINE current and future trends in Advergaming and Engagement marketing
Who Should Attend
This event is intended to be of use to:
General Managers for Multimedia Development | Marketing Directors for Value Added Services(VAS) | Head of Programs for New Media Programming & Broadcast Networks | Vice Presidents of Product Marketing & Distribution Channels | Directors of Product Development, Mobile Applications and Partner Programs | VAS Engineers of Mobile Platforms & New Technology
