Key Benefits of Attending The Workshop
- Learn and apply world-class best pricing practices in your organization
- Identify and measure what drives perceived value for your customers
- Assess the existing performance of your pricing processes and maximize revenue from emerging markets
- Establish key components of your pricing infrastructure & processes
- Monitor and manage pricing performance through effective Key Performance Indicators (KPI)
- Create pricing and value advantage in highly competitive global market
- Determine profitable pricing for new products and services
- Avoid and minimize damage of price war
- Determine ‘quick hit’ pricing improvements
- Understand price sensitivity and value proposition in specific customer segment, including both consumer and business
Facilitator Profile
The facilitator specializes in creating breakthrough business performance through improved Value & Pricing strategies and management. He is one of the foremost thought leaders on Pricing/Value Management and has counselled many best-in-class. He has improved the sales performance of thousands of professional pricers and marketers around the world. Audiences consistently rank him as one of the most effective and thought-provoking pricing consultants. He has more than 20 years of business experience. He has a very deep knowledge of strategic marketing and in that capacity has done extensive work on maximizing pricing and value propositions for many world-class telecom companies. Within the pricing and marketing realm he has developed specific expertise in new product launch, promotional effectiveness and client behavioural modelling.
His partial client list includes:
- BT
- France Telecom
- Orange
- Bell Atlantic
- KPN
- TeleDenmark
- A number of national operators and regulators
Special Benefits of Attending the Workshop
- Exclusive Pricing Value Management & Strategy Tool Kit:
o World-Class Pricing Performance Framework
o Pricing Capability Self Assessment
o Pricing Audit Process
o Discount Toolbox
o Value Based Segmentation & Clustering Tool
o Value Map
o Price Waterfall
- 1-hour post-workshop consulting session with the Facilitator!
- Get first-hand information on how companies establish world-class pricing practices through in-depth case studies and discussion
Who Should Attend
Innovative Telecom Pricing Masterclass is an excellent learning platform for Mobile Operators, Fixed Operators, Combined Operators, ISP, MVNOs, Regulators, Vendors and Analysts. It is uniquely designed to provide valuable insight for Directors, Vice Presidents and Senior Managers of:
Pricing|Sales|Strategy|Business Development|New Products|Account Management|Marketing|Customer Intelligence|Direct Marketing|Channel Sales|Product Marketing|Operations|Revenue Management|Tariff|Demand Management|Retail Management|Customer Relations|Customer Services|Human Resource|Finance|All senior executives involved in designing pricing strategy in their organizations
