Workshop facilitator profile
The trainer is the president for a channel consulting firm. He has more than 20 years sales channel development and management experience across several industries. His extensive experience supports many clients in dramatically improving sales productivity, effectiveness and customer satisfaction. He has developed programs for a broad variety of target markets ranging from SME, major retail chains, education, to large corporations and government departments.
The trainer's experience spans across vendors, distribution, resellers and with a national Carrier. He has held senior management roles with SingTel Optus, Tech Pacific, Sirius Technologies and NetComm Limited. He specialises in channel strategy consulting, developing channel performance metrics, account planning, optimising channel structures, distribution logistics and operational reviews. He led countless market studies and helped clients develop and implement market strategies to gain industry leadership
Key benefits for attending this event
This workshop gives insights to capitalizing your channel partners. On top of that, participants will also bring home with them a workbook with tools and frameworks that they can adopt in their organization.
- ESTABLISH a structured, consistent and professional approach to recruiting, developing, and managing partners
- UNDERSTAND the motivators of different partner types (VARs/SIs, Volume partners, SMB partners, and Distributors) in order to influence sales behaviour
- ENGAGE with, and influence, management executives within channel partners
- CONFIGURE channels to give shape to your organization’s overall channel management
- ARTICULATE a compelling value proposition that engenders partner loyalty and builds customer loyalty
- INCREASE your organization’s sensitivity to changing environment
- ENSURE customers are served seamlessly across all channels
- DEVELOP creative channel programs that gain partner buy-in
- ACQUIRE meaningful performance metrics and conduct effective partner reviews
Testimonials
“He helped us focus and build upon our own knowledge and strengths
to enable us to go to market with a strong, consistent message. The results were truly
remarkable!”
- Director Distribution & Retail (NETGEAR)
“I found it very relevant, clear & concise - with great tools to take away and put into
practice. I’m inspired to apply these learnings and tools to my role and also further
understand channel business.”
- Program Channel Manager (Cisco)
“He is one of the best guys in the industry. His knowledge of the channel and his
professional approach makes him a pleasure to deal with. He has certainly made a
difference to the way we do business - I can’t recommend him highly enough”
- Marketing Director ANZ (D-Link)
Who Should Attend
This workshop is planned in a manner that is beneficial to industries dealing with technology, telecommunication, FMCGs, electronic & electrical and tourism & hospitality.
Do not miss this workshop if you are the Vice President, Director, General Manager, Senior Manager or Manager of:
Multi-Channel Management | Channel Management | Channel Marketing | Channel Sales | Channel Distribution | Delivery Channel | Regional & National Sales | Sales & Marketing | Business Development | Product Management
