Workshop overview
Government agencies are confronted with unprecedented challenges. From leading citizens in a highly information charged environment to regulating businesses that are undergoing massive organizational change, civil servants and policy makers are confronting new and unforeseen issues every day. To meet these new challenges communication will play a vital role – specifically social media communication.
In an environment that is increasingly influenced by social media, where users are spending 8 hours a day interacting with screens, much of your best planned communication efforts are simply out of your control. Today the message is not coming from you, but is coming from what your citizens are saying about your government agency or program.
What really matters today for your organization is not what you, the official voice of the campaign says, but what your target voters are saying about your campaign to their friends, family, network and social media connections.
But where does one start with so many options, networks and available tools. Who should be targeted? What techniques should be used? Is this communication effort being effective?
Your organization must think in terms of transforming your brand into a new set of products, ideas, messages and experiences by utilizing social media.
To excel in this new environment it will be critical for your organization to harness the power of social media and expand your organization’s online reach by utilizing a number of social media tools.
Today’s environment is a place where organizations and causes cannot simply push messages anymore. Organizations and causes must do and act. They must engage, connect and interact with their customers across every platform, channel and device. As organizations and causes seek to do and not just push, the end users and message recipients should not be able to differentiate between online and offline – this is the place your organization needs to be.
Workshop Facilitator Profile
The trainer is the founder and principal of 2ndSix, a firm dedicated to advanced grassroots, communications and marketing. Marc has an extensive background in business development for companies as well as leading the advocacy operations, fundraising programs and communications efforts for nonprofits, corporations and political campaigns, many for the highest offices in the United States and the United Kingdom.
His work in government relations has allowed him to work on a number of diverse public policy issues such as: global climate change, national energy policy, natural resource management, auto retailing, intellectual property, technology antitrust and international trade. Also his experience working with several Internet startups and entrepreneurs has allowed him to wear many hats including: marketing, business development, finance and strategy.
He has an MBA with an emphasis on global business and international relations through the University of North Carolina’s OneMBA program at the Kenan-Flagler Business School and a Bachelor of Liberal Studies from Bowling Green State University.
He is also a member of the Board of Directors for Boundless Hope, a charity dedicated to improving the educational opportunities and healthcare for the children of Sierra Leone.
He is a frequent speaker on all matters of social media, grassroots and political campaigns. He has spoken at UNC’s Kenan-Flagler Business School and USC’s Marshall School of Business on how politics impacts business and the rise of new media for grassroots and communications. Marc was the Conference Chairman at ALI’s 11th Social Media and Government Conference and has taught campaign strategy as a Leadership Institute lecturer.
Company Clients
- American International Automobile Dealers Association *
- National Mining Association *
- American Chemistry Council *
- Microsoft
- AT&T
- Blue Cross Blue Shield
- ZoneReady
- George Mason University *
- Pickaway Progress Partnership *
- Ohio Economic Development Association *
- Boundless Hope *
- The Brigadoon Conference *
- Knowledge Well *
- Linda McMahon for US Senate *
- Chuck Kozak for US Senate *
- California Republican Party *
- McCain – Palin 2008 *
- Steve Forbes for President 2000 *
- Honda
- Toyota
- Hyundai
- Kia
- Subaru
- Mitsui & Co., Ltd
- Mitsubishi Chemical
- Sumitomo-Chemical
*Non-profit organizations (NPO), government agency (GOV) and non-governmental organizations (NGO)
Key Benefits
This course will help you to:
- Know how organizations are changing the way they communicate with their stakeholders
- Engage support by moving stakeholders through levels of advocacy engagement
- Identify where your supporters are – geographically, economically and virtually
- Gain mobilization techniques to gain support across the communication spectrum
- Establish analytical measurement to gauge success and refine future communication efforts
Target Audience
| Head of Corporate Communications | Head of Public Relations | Head of New Media | Head of Planning and Corporate Development | Head of Information Management | New Media Executives & Officers | Public Relation Executives & Officers | Corporate Communications Officers | Corporate Publicity Officers | Media Relations Executives | Corporate Development Officers | Information Management Officers
From:
- Government Ministries
- Statutory Boards
- Committees and Councils
- Other agencies that are related to government
