Workshop Facilitator Profile
An accomplished communications executive with 25 years of global experience, our course facilitator is Managing Director of a facilitation consultancy specialising in communications skills. In his career, he has been on all sides of the industry. As a trained facilitator, the numbers speak for themselves: 35,000 hours facilitating 6,000 workshops for 10,000 participants in 19 countries on 4 continents. He’s also spoken at industry conferences in Australia, Canada, China, Mexico, New Zealand, Singapore, the United Arab Emirates and the United States.
During the past 15 years, he has focused on corporate learning initiatives, executive communications workshops and mentoring programs for clients such as Aberdeen Asset Management, ANZ, Astra-Zeneca, BT Financial, Colgate, Ford Motor Company, GlaxoSmithKline, HP, Henkel, LG, Microsoft, Novartis, Philip Morris, PricewaterhouseCoopers, Roche, SAP, Samsung, Singapore Tourism Board, Unilever, and Zurich Financial Services. He’s developed and facilitated individualised programs in management consulting, strategic planning, creative thinking and innovation, negotiation skills, sales presentation selling, and customer service.
He writes a blog on creativity, strategy and communications, and has been part of teams winning more than 40 communications industry awards in six countries. He holds a Bachelor of Arts in Journalism/Mass Communications with a minor in Graphic Design, and a Certificate IV in Adult Training and Assessment from University of Technology Sydney (UTS). His facilitation, training and coaching is supported by accreditations in Myers-Briggs Type Indicator® and Team Management Systems®, as well as Learning Styles Indicator and Communications Style Flexing. He’s a member of the Public Relations Institute of Australia, the International Association of Business Communicators, and the Creative Skills Leadership Council.
He has worked on more than 500 clients, among them are:
- Cadbury Schweppes
- Caltex
- Diageo
- Dubai 2003 IMF Board of Governors’ Meeting
- Heinz
- Johnson and Johnson
- Kellogg’s
- Kimberly Clarke
- Kraft
- Lipton
- Maxis Telecommunications
- McDonald’s
- Merck
- Merrill Lynch
- Mitsubishi
- NEC
- Nestlé
- Pfizer
- Sara Lee Corporation
- Shell
- Thermos
- Visa
Key Benefits for attending this course
- DISCOVER the tried, tested, and proven approaches to creating successful PR Campaigns and KNOW what works and what doesn’t
- EXAMINE the range of PR Campaigns and the purposes that they can achieve
- CREATE a problem-solving approach to match PR campaigns’ strategy to business objectives
- IDENTIFY key stages of the campaigns and decision points
- GRASP effective evaluation techniques to measure and monitor changes in the audiences’ behaviour
- LEVERAGE on upcoming PR trends and opportunities
- LEARN persuasive techniques to convince and win the support of top tier management for campaigns
- DEVELOP key strategies to reshape your corporate image and branding
- EMPLOY techniques to manage client and management expectations
Who Should Attend
Public Relations | Public Affairs | Corporate Communications | Corporate Affairs | Corporate Branding | Investor Relations | Media Relations | Advertising and Promotions | Marketing Communications | PR & Marketing Communications Consultants | Business Consultants | Business Account Directors
