Facilitator Profile

He is one of the most preeminent thought leaders in the field of Human Resources. Employer branding is one he has been involved with since its conception in the early 1990s. He is also the most vocal author and practitioner on Employer Branding. He has advised a number of Fortune 100 companies of the development of their employer brands. His methodology for building an employer brand leverages all on the power behind strategic brand management and minimizes the role of advertising and employee communications, which have been mistakenly been termed ‘employer branding’.

A small sampling of these organizations includes:

- Johnson & Johnson
- Intel
- BMW
- McDonald’s
- Microsoft
- Starbucks
- JP Morgan Chase
- Citicorp
- Telstra
- T-Mobile
- Google
- Siemens
- ChevronTexaco
- Agilent Technologies
- Deloitte Consulting
- Texas Instrument
- Nike

He has also been recognized as a leading expert by both members of the mainstream business press and professional publications covering the HR profession including: The Economist, Fortune magazine, Time, Wall Street Journal, IHRIM Journal, Human Capital magazine Singapore and Hong Kong Journal of Human Resource Management. He is a highly-sought after keynote speaker and frequently presents in Asia, e.g. Hong Kong, Beijing, Jakarta and Japan. His ability to ‘push the envelope’ of HR has led many industry publications to name him one of the most influential people in the field of HR. Distinctions earned include being named one of PersonnelToday’s ’40 International Power Players’, and Recruiter Magazine’s Top 100 Most Influential People in the Recruiting Industry. Training Magazine has called him a ‘visionary’ and named him as one of the top thought leaders. Fast Company magazine called him ‘The Michael Jordan of Hiring’! Industry guru Gerry Crispin called him the ‘Tom Peters of HR’ because of his energetic presentation style, and Tom Peters called his work ‘brilliant’!


Testimonials

‘(He) has provided some radical and ‘out of the box’ ideas and approaches to recruiting and HR branding’ – Marriott International

‘Very actionable items. Practical’ – BASF

‘This course provided great insight & extremely practical techniques & approaches to employment branding’ – Globe Telecom

‘2 day workshop well worth money spend’ – Dialog Telekom


Key Benefits of Attending The Workshop

• Build and Reinforce perception of the firm’s culture, work practices, management styles and growth opportunity
• Attract higher quality applicants that would, in the past, have never considered your firm as an ideal place to work
• Measure the dollar impact of employer brand initiative
• Increase pride among your current workforce about ‘why’ they work at your firm
• Embrace activities aimed at establishing visibility for practices of interest to the target population
• Incorporate stories into management practices to drive motivation, retention and talent acquisition
• Learn how to build a strong employee referral program for your organization
  
  

To discuss more on the various sponsorship packages available, please contact +65 6825 9579 or email us at sponsor@unistrategic.com.

Be our Speaker

To further explore in this area, please email to: speakers@unistrategic.com. Our relevant personnel will get in touch with you shortly.



Be our Media Partners

If you are keen to embark on joint marketing activities for our upcoming events, please email to: media@unistrategic.com.


Venue & Accomodation

JW Marriott Hotel
Kuala Lumpur
183 Jalan Bukit Bintang, Kuala Lumpur 55100 Malaysia
Contact Person: Ms. Haliza (Liz)

Email: grpcoor@ytlhotels.com.my

Tel. No: +603 2719 8206
+603 2719 8067
Fax No: +603 2719 8208

• 2nd Annual Learning World
• Strategic Sales Leadership
• Multi-Channel Management
• Leading Organisational Change
• SME Finance Master Class
• Procurement Risk Management
• Strategic Planning
• Advanced Experiential Branding
• Creating Customer Evangelism