Facilitator Profile
The trainer is the co-founder of an Idaho-based brand management consultancy firm - and the developer of the “1000 Year Brand” model. He consults and speaks on branding and marketing trends; especially trends related to communicating with Gen Y. Working with his client’s management team, he develops an organisation’s brand core, identity, and interaction that become the foundation for effective marketing strategies that connect and communicate their brand with their audience. His understandings of the generational and technology shifts that are permanently changing marketing give his clients a fresh perspective and multidimensional approach to branding.
The trainer has nearly 20 years of marketing and sales experience in a broad variety of industries including retail, technology, transportation, and consulting. His extensive B2B sales experience honed his ability to communicate value, distill complexity down to simple ideas, and to develop relationships. Prior to starting his brand management consultancy firm, the trainer was the co-founder of a word-of-mouth agency in Boise, Idaho.
He also teaches organisations how to apply Web 2.0, new media, and social networking as communication tools and to accelerate word-of-mouth. He is a noted blogger and public speaker, and also works with high schools and universities to educate students on marketing and branding trends. He is actively involved in Optimist Youth Football and several other organizations. In addition to his consulting and speaking efforts, he is a husband, dad, and football coach.
His client portfolio includes international organisations from a diverse range of commercial and public sectors.
Notable examples include:
- Microsoft
- HP
- Weyerhauser
- MotivePower
- TSheets.com
- Bodybuilding.com
- George Fox University
- Idaho Commission for Libraries
- BlueCross
- Simplot
- Bandag
- Gene Harris Jazz Festival
- Pulte Homes
Why you should attend
It is every marketer’s dream to have customers who love a product or service so much that they feel compelled to encourage others to try it. What causes this word of mouth? How can you harness customer passion? Getting customer evangelists to be your volunteer advocates has never been more effective or popular.
An expert in customer evangelism, the trainer will teach you the 6 practical steps that will make the word of mouth work and everything that you need to get started using them. He will show you how the world’s most respected and profitable companies get their best customers for free through the power of customer evangelism.
You will understand the real purpose of blogs, social networking websites (ie. Facebook), viral email and buzz – when to use them and how simple it is to make them work. In essence, marketers need to realize that these mediums are a potential influence to be tapped and harnessed and is being accepted as its own discipline by even the most traditional-minded organisation.
Learn what sparks the irrepressible enthusiasm of Apple, Ebay, Starbucks, Facebook fans. Understand why everyone is talking about a certain mobile phones, car, band, or restaurant—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Whether you’ve never considered word of mouth or have spent years in the industry, we promise you’ll leave full of realistic, innovative and powerful ideas for your next campaign!
Who should attend
CEOs | Chief Marketing Officers | Marketing Directors | Campaign Managers | Heads of Branding / Brand Management | Heads of Relationship Marketing | Managing Directors | Heads of Brand Management | Customer Loyalty Managers | Customer Experience Managers | Public Relations Managers | Advertising Managers | Head of IT Department
