Facilitator Profile
The Course Facilitator is an award winning journalist and he operates internationally as a consultant, trainer and professional speaker. He helps organisations around the world develop strong, honest content and conversations based around the principles of key messages, providing companies with Media, Crisis Management and Video Production Training. He is considered an expert in these areas and has practiced his craft in four continents.
He is also the president of an independent communications consulting and training firm that specializes in Media Training for spokespeople, Crisis Management for Corporations, Video Production and Professional Speaking.
With almost 20 years of hands-on experience in the news room, he has been on the scene of virtually every type of emergency, disaster and news event possible. His television reports have been seen around the world on CBS, NBC, CNN and BBC. Since 1994, he has shared the lessons he learned in journalism with corporations and individuals who want to communicate at their best with the media, their community, employees, customers and investors.
As a consultant, he has a worldwide client base in a wide range of industries. Client companies, among others, include:
- British Petroleum
- Chevron
- ExxonMobil Oil & Gas
- ExxonMobil Chemical
- BASF Petronas Chemicals (Malaysia)
- IMC Global
- International Paper
- Eli Lilly
- Novant
- Masonite Corporation
- Freeport-McMoran Copper & Gold
- PT Freeport (Indonesia)
- Shell Oil
- Shell Chemical
- Synopsys
- Syngenta
- Zeneca
- John Hopkins
- NASA
- XL Insurance
- Colliers
- Best Buy
- Hallmark
- Associated Press
- CBS
- CNN
- NBC
- BBC
- The Discovery Channel
- Idea Skills Training (Malaysia)
- International Association of Business Communicators
- Public Relations Society of America
- Ragan Communications
As a member of the International Association of Business Communicators (IABC), his professional programs include keynote speeches, breakout sessions, one-on-one coaching, full-day workshops and two-day workshops. He consistently ranks among the top rated speakers at conferences and workshops. His mix of wit, humor and first-hand knowledge of his subjects leaves audiences laughing while they learn.
Key Benefits of Attending The Workshop
- LEARN writing techniques that level the playing field for media relations
- LEARN techniques for refining oral and written skills of employees, from your top executives to your virtual mavens
- RATIONALISE & RE-EXAMINE your approach to media relations brought on by the social media revolution
- GET introduced to new techniques to anchor all communications in a new environment of cynical audiences and social media
- MANAGE the media and limit the possibility of distribution of erroneous information by streamlining communications
- Gain practical skills, EMPLOY strategic thinking, obtain various perspectives from other industry experts and ASSESS your readiness to address the media by participating in ON-CAMERA INTERVIEWS and media exercises
- BUILD a media strategy: Develop and control your messages, IDENTIFY loaded questions, handle hostile interviews, DELIVER repetition and be more persuasive
- CONNECT, with your audience, DEVELOP strong openings and CREATE powerful closings.
Who Should Attend
As Media Relations is tied to the strategic objectives of an organisation, the top management should be significantly involved in the creation and execution of media strategies. With regards to this, this event is designed to provide valuable insights for CEOs, Directors, Vice Presidents and Senior Managers of:
Media Relations | Public Affairs | Corporate Communications | Community Relations | Financial / Investor Relations | Marketing Communications | Human Resources | Marketing
This event is also excellent for Public Relations Professionals or the veteran who needs a strong refresher.
